1. The difference between summary and paraphrase. I'm seeing a lot of folks trying to paraphrase their articles, rather than summarize the argument ideas contained within them. I discuss the difference here.
2. The Outline in the assignment sheet. Use it.
3. Context: What it is, why you have to use it in the introduction, and how it impacts audience analysis and overall analysis.
4. Audience: Why you can't just say "anyone interested in X topic is the audience" as well as how to figure out who the audience is.